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  Here are some cool things we read about this past week: Instagram Rolls Out Video Ads Instagram is now selling video ad inventory launching the product with autoplay spots for Disney, Activision,...

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  Here are some cool things we read about this past week: Facebook to Make Sure the Right People See Publishers’ Posts Facebook unveiled new tools this week to give publishers a better shot at making...

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Why Your Brand Will Love Snapchat in 2015

Each year I like to dive into a specific platform that can make an impact for brands in the coming year. In February of 2014, I published “2014: The Year of Tumblr.” This prediction was recently...

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  Here are some cool things we read about this past week: Facebook and Twitter Lock Horns in Post-Super Bowl Battle of the Statistics Facebook and Twitter released a barrage of data this week to claim...

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10 Key Takeaways from F8 2015

I attended the F8 Facebook Developer Conference 2015 last month, and below is a recap of the 10 key takeaways from the annual developer conference that outline the current and future state of plans of...

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With New Offerings, Instagram Comes of Age

This week, the Golden State Warriors will take the floor against the Cleveland Cavaliers in their first NBA Finals appearance since 1975. As incredibly as the Warriors have played over the past month,...

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Pinterest and Instagram Add New Features, Look to Drive Business Outcomes for...

June proved to be a huge month for Pinterest and Instagram, as both platforms introduced the phrase “action oriented” into our lexicon. Over the past year, both platforms have been making strides to...

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Fastest Growing Online Retail Channel: Social Media

Social for retail is a growing space, from embedded Buy buttons on social to referring traffic to retailers’ websites and apps via social posts. Platforms are creating more and more options for brands...

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3 Tips to Making Influencer Marketing Work

In the social landscape, there are rising stars who have massive sway over their audiences. Influencer outreach began a decade ago, and often brands were able to just send product in order to get a few...

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Navigating a New Language: Emojis

Ninety-two percent of the online population uses emojis. That’s approximately three billion people. The adoption and use of emojis, a visual language that communicates different emotions or scenarios...

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